Vidal Sassoon’s Soft Cubism – 1979

Posted by on Jan 6, 2015 in Helen's Blog | 0 comments

 Vidal Sassoon's Soft Cubism – 1979

Photo: © Lorraine Sylvestre

The Soft Cubism Collection was influenced by the art movement of Cubism. This is Susie by Graham Wren, Vidal Sassoon, New York, in 1979.

The collection  was based on the square, the circle and the triangle but softened, with no hard edges, all corners and points were rounded.  It was was influenced by a WWD cover for Yves Saint Laurent’s cubist fashion collection that year.  For more versions of Soft Cubism, how-to’s and interesting info, click: 

Hair: Graham Wren, Vidal Sassoon, NY, 1979 … Makeup: Ted Nadel … Model: Suzie Kozak … Photos: © Lorraine Sylvestre … Concept/Produced by Helen Oppenheim

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Vidal Sassoon Rag Set – 1981

Posted by on Aug 15, 2014 in Helen's Blog | 0 comments

Vidal Sassoon Rag Set - 1981

Photo: Lorraine Sylvestre

“Miracles can work in 20 minutes,” said Graham Wren of Vidal Sassoon, NY in 1981.   When the hair was dry, he wrapped the entire head in rags, which he got from a five-and-dime store. They were so soft one could also sleep in them. This is an idea, for short hair or long, from way back then for those who don’t want to iron or roller set their hair for a more voluminous soft airy effect, as can be seen for the finished looks in Sassoon’s P-P-Puff Collection, very new looking then, not exactly what you’d expect from the famous geometric hair cutters! Go to HairThen on this website, Viidal Sassoon, The P-P-Puff for the finished looks.

Hair: Graham Wren, Vidal Sassoon NY 1981 … Makeup: Ted Nadel … Model: Danielle … Photo: Lorraine Sylvestre. Produced by Helen Oppenheim

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Vidal Sassoon, The P-P-Puff – 1981

Posted by on Jul 11, 2013 in Helen's Blog | 8 comments

The P-P-Puff, Vidal Sassoon - 1981

Photo: Lorraine Sylvestre

This is the short version of Vidal Sassoon’s P-P-Puff, by Graham Wren in 1981.  The silhouette was injected with a healthy dose of fresh … air.  The natural-looking, casual silhouette was very new at the time, not just for Vidal Sassoon but for the world.

One could go from rags to riches to get this look if the hair was not naturally curly, or one could get a perm.  Our model, Kay Romero, wife of the then-President of Vidal Sassoon Salons, USA, Fernando Romero, had her hair set in gold lamé Rags which looked more glam than rollers, and she could have gone out on the town wearing them!  For longer versions  and how-to’s, go to  HairThen, Vidal Sassoon, The P-P-Puff on www.helenoppenheim.com

Hair: Graham Wren, Vidal Sassoon, NY, 1981 …Makeup: Mariella Smith-Masters … Dress: Ellen Gleason … Earrings: Ken Begun … Model: Kay Romero … Photo: Lorraine Sylvestre … Produced by Helen Oppenheim

 

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The P-P-Puff – Vidal Sassoon 1981

Posted by on Jun 12, 2013 in Helen's Blog | 0 comments

The P-P-Puff - Vidal Sassoon 1981

Photo: Lorraine Sylvestre

Vidal Sassoon’s P-P-Puff, 1981.  With a Chinese theme!  We have taken our superb precision cutitng a step further, said Graham Wren in 1981.

The big new silhouette from Vidal Sassoon Salons USA in 1981 was injected with a healthy dose
of fresh…air.  Very new then, a very different and high fashion direction for Vidal Sassoon.

The look was voluminous, the effect airy, fresh, very natural, casual, with carefully cut-up hair p-p-puffing…flicking and flirting around the silhouette, framing the face, in soft, flattering ways. It was big. And soft. And sexy.

“In the same way the fashion innovators are offering a variety of lengths and moods, said Avram, Vidal Sassoon’s articulate Art Director in 1981, “we are shattering the myth that only short haircuts can
offer form, gesture and volume.  Many of our newest looks are refreshingly long. We are going to all lengths to show that soft, voluminous hair is the perfect balance, the perfect accessory to fashion this
season.” For more P-P-Puffs, long and short, go to HairThen, Vidal Sassoon, The P-P-Puff on www.helenoppenheim.com

Hair: Graham Wren, Vidal Sassoon, NY, 1981
Makeup: Ted Nadel
Dress: Ellen Gleason
Jewelry: Margaret Bailey, Vidal Sassoon
Model: Danielle
Photo: Lorraine Sylvestre

Produced by Helen Oppenheim

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Magritte-Inspiired Vidal Sassoon HighHair – 1980

Posted by on May 9, 2013 in Helen's Blog | 0 comments

Magritte-Inspiired Vidal Sassoon HighHair  1980

Photos: Lorraine Sylvestre

The Museum of Modern Art will be inspiring the fashion and hair worlds with Magritte: The Mystery Of The Ordinary, 1926 -1938, the first exhibition to focus exclusively on René Magritte’s breakthrough surrealist years.  The exhibition opens in New York on September 28, 2013, before traveling to Houston and Chicago in 2014.

Magritte inspired Vidal Sassoon New York In 1980 – with these versions of romantic, dreamy HighHair, by Graham Wren, photographed with some Magritte-like clouds and curtains, designed by Avram.   Apologies to  René Magritte’s “Le Beau Monde” (“High Society”) created in 1960 (not the exhibition’s time frame) but we thought any Magritte is motivational.   For more surreal hair, go to HairThen, Vidal Sassoon, HighHair, on www.helenoppenheim.com

Hair: Graham Wren, Vidal Sassoon, 1980 … Makeup: Ted Nadel … Dress: Patrick Wise … Model: Vyctoria … Photos: Lorraine Sylvestre … Art Director: Avram … Concept/Produced by Helen Oppenheim

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Vidal Sassoon’s HighHair – 1980

Posted by on Nov 8, 2012 in Helen's Blog | 0 comments

Vidal Sassoon's HighHair - 1980

Photos: Lorraine Sylvestre

A selection of 6 from a total of 19 photos from Vidal Sassoon’s world-famous HighHair Collection from 1980 with hair by Graham Wren, A. Vernon Keach, Tom Principe, Damien Miano, and Avram who also created the art, background, clouds, Dali watch.  This was the first time hair had been high on top for years, and these photos had high impact at the time.  No teasing! Concept/Produced by Helen Oppenheim.  Photos: Lorraine Sylvestre.   For more photos and full credits see  Hair/Then, Vidal Sassoon.

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4 HighHair 1980

Posted by on Jan 20, 2012 in HighHair | 0 comments

4 HighHair 1980

Photo: Lorraine Sylvestre

HighHair – Margo

Romantic, dreamy, soft HighHair was inspired by the romantic fashions of and a soft watch by Salvador Dali.

Here is Graham Wren’s version.  To achieve the new, irregular waves, he used Vidal Sassoon Blow Styling Lotion before waving and clipping hair up around hairline and the hair was left to lamp naturally.

Hair: Graham Wren, Vidal Sassoon, NY, 1980
Perm: Allie Galizie (La Mauer Heat Wave Perm)
Makeup: Ted Nadel
Dress: Patrick Wise
Soft Clock and Necklace: Avram (Inspired by Salvador Dali)
Model: Margo Fletcher, ITM
Photo: Lorraine Sylvestre

Concept/Produced by Helen Oppenheim

Anecdote: Avram, who had a  degree in Fine Arts from the School of the Museum of Fine Arts in made this amazing clock and the necklace for this and another photo, not shown.

ALL RIGHTS RESERVED © HELEN OPPENHEIM 2012

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6 HighHair 1980

Posted by on Jan 20, 2012 in HighHair | 0 comments

6 HighHair 1980

Photo: Lorraine Sylvestre

HighHair – Vyctoria

This version of romantic, dreamy HighHair, by Graham Wren, was photographed
with some Magritte-inspired clouds and curtains, designed by Avram.

Again, there is no teasing, the sides are not cut short over the ears so the
hair can be worn down when desired.

Hair: Graham Wren, Vidal Sassoon NY, 1980
Perm: Edward Moore
Hair Care: Vidal Sassoon Treatment Products
Makeup: Ted Nadel
Dress: Patrick Wise
Background: Apologies Magritte’s “Le Beau Monde”  (“High Society”)
Art: Avram
Model: Vyctoria
Photo: Lorraine Sylvestre

Concept/Produced by Helen Oppenheim

Anecdote: Avram and I had very heated discussions on which clouds to use
for the HighHair campaign.  The shade of grey was argued about over and over!
We knew we wanted Ansell Adams clouds, but which was another matter.

ALL RIGHTS RESERVED © COPYRIGHT HELEN OPPENHEIM 2012

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