Posted by on Jan 10, 2012 in Soft Cubism | 0 comments

1  Soft Cubism Graphic

Soft Cubism Graphic by Avram

SOFT CUBISM 1979 – The Inspiration

Hair trends can be influenced by many things and art  was influencing the innovative fashion designers, like Yves Saint Laurent in 1979.  They, in turn, influenced  shapes and proportions.

Vidal Sassoon’s Art Teams in New York, Beverly Hills, San Francisco, Chicago and were inspired by the graphics of cubism, constructivism, modernism, futurism.

These early 20th century schools of art used simplicity and functionalism as  general aesthetic trends.  The artists – Picasso, Braque, Kandinsky, Malevich –  concerned with the paring down of objects  their basic design elements – the circle, square, the triangle.

Vidal Sassoon’s Art Teams called their new line for The Eighties – Soft Cubism.  The square and the triangle were all featured.  But softened.  There were no hard  all corners and points were –   Soft.

Soft Cubism graphic by Avram, Vidal Sassoon Art Director, NY, 1979

ALL RIGHTS RESERVED © HELEN OPPENHEIM 2012

 

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