Posted by on Jan 1, 2012 in Soft Cubism | 2 comments

11  Soft Cubism  1979 - Evening

Soft Cubism, Sassooning for Evening, Avram, Vidal Sassoon, NY, 1979

Sassooning for Evening 

Sassooning for Evening, with original hair accessories inspired by the graphics of cubism,
by Avram, Vidal Sassoon, NY, 1979.

Here, 2 Lumilar triangles – 1 positive, 1 negative – both refracting light into exciting rays
and colors zoom through hair sleekly knotted asymmetrically on top.

Hair and Lumilar hair accessories, in many shapes and shades, were created by Avram, who
liked Lumilar “because it refracted the light, like a prism, and the effect could be…wonderful.”

Hair:         Avram, Vidal Sassoon, NY, 1979
Makeup:   Ted Nadel
Jacket:     Kansai Yamamoto, Diane B.
Model:      Kimberli, of Elite/John Casablancas
Photo:       Lorraine Sylvestre

Concept/Produced by Helen Oppenheim

Anecdote:  The Soft Cubism campaign was very successful with the press. We made 98
newspapers, some full pages, major magazines, tv, radio, practically every
hair magazine in the world, often full pages per photo, with 23 pages in one
Japanese magazine.



  1. Oct 4, 2012

    The hair and accessories are beautiful. That jacket is dynamic!

    • Mar 15, 2014

      Yes, the jacket is just what you say,thanks Sherri!

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