9 Soft Cubism 1979 – Evening

Posted by O on Jan 1, 2012 in Soft Cubism | 3 comments

Soft Cubism, Snake Charmer, by Avram, Vidal Sassoon, NY 1979

SOFT CUBISM
Dawn
Sassooning for Evening 

Sassooning for Evening, with original hair accessories designed by Avram, Vidal Sassoon, New York, 1979.

This snake charmer of matching false hair with rhinestone eyes has a lumilar tongue weaving
through hair sleekly knotted asymmetrically on top, a new dimension for false hair.

Sassoon for Evening – new for Sassoon at the time,  meant simplicity, functionalism, versatility
as simple, pure and perfect as Sassooning for day.

Avram had a unique awareness of fashion as well as a degree in Fine Arts from the School of the Museum of Fine Arts in Boston.

He designed this very modern Hair Art Collection creating hair art originals and one-of-a-kind hair accessories, inspired by the graphics of cubism, constructivism, modernism and futurism –
schools of art of the early 20th century.

Hair:          Avram, Vidal Sassoon, NY, 1979
Makeup:     Ted Nadel
Dress:        Sylvana Malta for Lux International
Model:        Dawn of Elite/John Casablancas
Photo:        Lorraine Sylvestre

Concept/Produced by Helen Oppenheim

Anecdote: A Vidal Sassoon model was at the dentist shortly after we did this campaign
and met Salvador Dali in the waiting room.  He invited this model to dinner with Gala, his
wife, and probably others.  Avram created this snake charmer  look on the model and Dali loved it!

Anecdote: The Cooper-Hewitt Museum in New York requested and showed this
snake charmer in a hair-related exhibition. 

ALL RIGHTS RESERVED © HELEN OPPENHEIM 2012