Posted by on Oct 5, 2013 in Helen's Blog | 1 comment

Détente - 1974

Photo: © Serge Beauchemin

Détente  was La Coupe’s bid for peaceful co-existence – in 1974, when relations between the Soviet Union and the United States eased during the Cold War. We attracted a lot of press, including The New York Sunday Times, with this political hair idea!

Here is one photo from the  famous Détente Collection.    La Coupe believed in width, not height or length to soften and frame winter faces and to balance the longer and larger winter fashions that year.  The hair was to the jaw, bobbed, no layers.  For more from this iconic campaign, which also referenced the movie “Chinatown” go to HairThen, La Coupe, 70s on –  don’t forget to look at and read the details …

Hair: Kim Lepine, waved by Antonio da Costa Rocha, La Coupe, Montreal .. Makeup: Electa, Electa & Corrado … Cossack Top by Cassar for Lily Simon, Montreal … Rings: John Warden … Cigarettes: Sobranie Black Russians … Background: Kalinin Prospect, (a modern complex near the Kremlin) … Model: Sherry Diekrager … Photo: Serge Beauchemin

Fashion Styling/Art Direction/Produced by Helen Oppenheim.

One Comment

  1. Dec 3, 2013

    I LOVE this!!!! I’m going to do some finger waves for my next shoot…love!

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