Posted by on Oct 23, 2014 in Helen's Blog | 2 comments

Shine-On Hair Color Lights - 1974

Photos: Serge Beauchemin (left) and Lorrain Sylvestre (right) … Illustrations: Tom Huffman … Collage by

Shine-On Hair Color Lights was an idea included in the 1974 iconic La Coupe Art Deco Collection. My idea, which the salon talents interpreted brilliantly, was that color would be applied just where the light hits on straight hair.

The color could be any highlight tone or, as here, more daring colors of blue, burgundy or gold on dark hair.  Very daring in 1974. This idea got tons of press in all the major consumer magazines at the time and Shine-On, a name I invented, was later used by a major color company! For more, much more, how-to’s, click here:

Credits: Top, and color detail center from NY Sunday News Magazine 2 page spread … left  gold shine-on,  and center bottom,  burgundy shine-on,  photos by Serge Beauchemin.   Photo right, blue shine-on, photo by Lorraine Sylvestre, all hair by Charles Booth, La Coupe. Concept/Produced by Helen Oppenheim.


  1. Dec 10, 2014

    Yes, these are very special. Pleased you like and thank you Toni.

  2. Dec 10, 2014

    I love those crisp lines… and always will

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