Soft Cubism, Susie, by Graham Wren, Vidal Sassoon, NY 1979
SOFT CUBISM – Susie
Soft Cubism, hair by Graham Wren, Vidal Sassoon, NY. Here, the hair is pulled back and the bi-level
fringes are softened.
Hair: Graham Wren, Vidal Sassoon, NY, 1979
Hair Care: Vidal Sassoon 3-step hair Care Regimen – cleanse, moisturize, seal & protect
Makeup: Ted Nadel for Madeline Mono
Earrings: Bonwillum
Model: Suzie Kozak
Art: Avram
Photo: Lorraine Sylvestre
Concept/Produced by Helen Oppenheim
Anecdote: This was my first campaign for Vidal Sassoon, I started in May, and was asked
to have a trend press release ready for a Vidal Sassoon press tour in September. It wasn’t easy!
I had to work with hairdressers in all 5 salons but I didn’t know any of them and most hadn’t
worked on creating a conceptual campaign before. Also I was Creative Director, a
non-hairdresser and trying to change things, to soften up the image, which was my
mandate because of the Sassoon products.
ALL RIGHTS RESERVED © HELEN OPPENHEIM 2012