Posted by on Jan 6, 2012 in Soft Cubism | 0 comments

1 Soft Cubism - Susie

Soft Cubism, Susie, by Graham Wren, Vidal Sassoon, NY 1979


Soft Cubism, hair by Graham Wren, Vidal Sassoon, NY. Here, the hair is pulled back and the bi-level
fringes are softened.

Hair:               Graham Wren, Vidal Sassoon, NY, 1979
Hair Care:     Vidal Sassoon 3-step hair Care Regimen – cleanse, moisturize, seal & protect
Makeup:        Ted Nadel for Madeline Mono
Earrings:        Bonwillum
Model:           Suzie Kozak
Art:                 Avram
Photo:            Lorraine Sylvestre

Concept/Produced by Helen Oppenheim

Anecdote:  This was my first campaign for Vidal Sassoon, I started in May, and was asked
to have a trend press release ready for a Vidal Sassoon press tour in September.  It wasn’t easy!
I had to work with hairdressers in all 5 salons but I didn’t know any of them and most hadn’t
worked on creating a conceptual campaign before.   Also I was Creative Director, a
non-hairdresser and trying to change things, to soften
 up the  image, which was my
mandate because of the Sassoon products. 



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