Art Deco “Shine-On” Hair Color – 1974
Illustration: Tom Huffman
This is a detail from two pages in The New York Sunday News Magazine article on La Coupe’s 1974 Art Deco Collection. The “Shine-On” hair color (my idea!) was applied where a lamp caught the light on straight hair. Colorist Jan Hughes added the “Shine-On with either cosmetics, food colorings, or real color, whether blue on black, or lighter blonde on blonde. Everyone, press and clients, was fascinated with her method – using the light from a photographer’s umbrella, set up in the salon, to guide her where the color would be added! La Coupe got tons of prestigious publicity from this original idea, light years ahead of its time – including a full page in Harper’s Bazaar, WWD, Glamour, Mademoiselle, Seventeen and this two page spread in The Sunday News Magazine. To see the photos from this very famous Collection from which this illustration was inspired and which put La Coupe on the world map, click HERE
Hair Left: Peter Green. Right: Charles Booth, La Coupe 1974 … Illustration: Tom Huffman
CommentDétente – 1974
Photos: © Serge Beauchemin … Collage: helenoppenheim.com
The references for these interesting photos were Détente, Russia’s bid for a peaceful co-existence, in 1974 (!) and the 1974 hit Roman Polanski movie “Chinatown” which featured Faye Dunaway with some wonderful wavy hair. Both influenced La Coupe for this famous Collection. For more hairstyles and info on the photos, Click here:
Hair: Kim Lepine, waved by Antonio da Costa Rocha, La Coupe, Montreal, l1974 … Makeup: Electa & Corrado … Black Cossack Tops created by Cassar, Lily Simon for La Coupe … Rings: John Warden … Cigarettes: Sobranie Russian Black … Model: Beverly Abazar … Photos: Serge Beauchemin
Concept/Fashion Styling/Produced by Helen Oppenheim, with apologies for the Cigarettes, something I’d never use today in a photo! I had some fun with the prop styling, take a look at the details …
Divine Helmut Newton – 1974
Photo: © Helmult Newton
Iconic Fashion photo by Helmut Newton for American Vogue, 1974. Two girls dancing in Maui, Hawaii. I always loved this photo. Everything about it. Divine perfection.
“Fashion pictures rarely have any logic. Each one is a moment without a beginning or an end,” said Helmut Newton. He warns: “You mustn’t take my pictures too seriously. Don’t look for a message, because there isn’t one.” More from Helmut Newton’s 1984 provocative thriller of a book, Women Without Men, click
Fashions: Left – Stavropoulous, Right: John Anthony … Photo: © Helmut Newton for American Vogue Magazine.
CommentWaving Beauties – 1974
Photos: Serge Beauchemin’s Assistant
Do you know your hair history? Looking at all the hair on the BBC’s Downton Abbey wave love fest on PBS every Sunday, I thought these 1974 waves by La Coupe inspired by the movie “Chinatown” maybe of interest. In the days before waving with an iron, waves took a long time to dry and I had this brainwave that one could even go out on the town wearing the decorated wave clamps I had designed – made of feathers, glitter, pearls, whatever. Decades later, I saw decorated wave clamps being sold as hair accessories! For more great waves, click here also see how WWD picked up the trend!
Hair: Kim Lepine, La Coupe, Montreal … Makeup: Electa, Electa & Corrado … Models left: Bonnie Bernier, right: Beverly Abazar … Photos: Serge Beauchemin’s Assistant … Concept/Produced by Helen Oppenheim
CommentArt Deco – 1974 Part 11
Photos: Lorraine Sylvestre
From the Art Deco Collection by Kim Lepine for La Coupe, 1974. These photos include blue Shine-On a 20s bob in the 70s. And there’s more photos, sketches, more of more from this very famous collection that put La Coupe on the world map. HairThen La Coupe Art Deco
Hair: Kim Lepine, La Coupe, Montreal … Makeup: Electa, Electa & Corrado … Photos: Lorraine Sylvestre … Concept/Fashion Styling/Produced by Helen Oppenheim
Art Deco – 1974 Part 1
Photos: Serge Beauchemin
Just a few photos from La Coupe’s Art Deco Collection, which made them famous, in 1974. 20s hair in the 70s, with deco cuts, deco cat’s eyes, a strong theme with a zillion hair ideas. For more photos, full credits and great inspiration go to HairThen, La Coupe, 70s, Art Deco.
Hair: Charles Booth, Peter Green, La Coupe, NY …Makeup: Electa, Electa & Corrado … Models: Danielle (short) Carina … Photos: Serge Beauchemin …Concept/Fashion Styling/Produced by Helen Oppenheim
Kiss Kiss – 1974
Photo: Serge Beauchemin
Kiss Kiss, from La Coupe’s famous Art Deco Collection, which put them on the world map, overnight – in 1974. This was a WWD Art Department Photo of the Week and stopped traffic in the window of La Coupe’s Madison Avenue Salon. For more photos from this Collection and some good anecdotes, go to HairThen, La Coupe, 70s.
Hair left: Peter Green, right: Charles Booth, La Coupe … Makeup: Electa … Models left: Carina, right: Danielle … Photo: Serge Beauchemin …Concept/Fashion Styling/Produced by Helen Oppenheim