The Presidential Wave – 1980

Posted by on Mar 31, 2016 in Helen's Blog | 0 comments

The Presidential Wave - 1980

Vidal Sassoon’s Presidential Wave, 1980

For Election Year, 1980, Vidal Sassoon elected The Presidential Wave by Barbara Melser of the Vidal Barber Shop in NY.  My tongue in cheek press release stated that The VS Poll interviewed its prestige Barber Shops in NY, Beverly Hills, San Francisco, Chicago and Toronto and predicted victory in November for its Fall 1980 Men’s Campaign.

When this was photographed, in my office one Sunday, it was hoped Edward Kennedy would be nominated with his similar hairstyle!    However, The Presidential Wave was an interesting movement, with new proportions and mood, democratically romantic as well as classically conservative, and was influenced by the women’s Soft Cubism Collection which had enjoyed such success in Vidal Sassoon’s Summer 1980 Campaign. For more, click HERE

Hair: Barbara Melser, Vidal Sassoon Barber Shop. NY, 1980 … Model: Burt Kyle …Jacket and Shirt: Thierry Mugler …Photo: Gregory Kitchen …Concept/Produced by Helen Oppenheim.


12 P-P-Puff 1981

Posted by on Jan 17, 2012 in The P-P-Puff | 0 comments


Photo: Lorraine Sylvestre

THE P-P-PUFF – Danielle

The big new silhouette from Vidal Sassoon Salons USA in 1981 was injected with a healthy dose
of fresh…air.  Very new then, a very different and high fashion direction for Vidal Sassoon.

The look was voluminous, the effect airy, fresh, very natural, casual, with carefully cut-up hair
p-p-puffing…flicking and flirting around the silhouette, framing the face, in soft, flattering ways.
It was big. And soft. And sexy.

For more on The P-P-Puff see under each photo.

Hair: Graham Wren, Vidal Sassoon, NY, 1981
Makeup: Ted Nadel
HairCare/SkinCare: Vidal Sassoon Treatment Products
Dress: Ellen Gleason
Earrings: Ken Begun
Model: Danielle, Filor Agency
Photo: Lorraine Sylvestre

Produced by Helen Oppenheim