Art Deco Hair Inspiration – 1974

Posted by on Apr 19, 2018 in Helen's Blog | 0 comments

 Art Deco Hair Inspiration – 1974

Photos: Serge Beauchemin

Hair History,  In 1974, the Art Deco Collection put La Coupe Salons on the map all over the world. Almost overnight. The most successful collection La Coupe probably ever did included not just the Deco Cuts and Styles but also a colorific “Shine-On” highlighting color idea which made almost every major magazine in New York, including a full page in Harper’s Bazaar. The Deco Cut here, by Charles Booth, featured cut- in waves with many angles, very accentuated, all fitting in, with the front the same length on one side, 1/4″ on the other and a very square back. For 23 photos with more versions and more Deco styles CLICK HERE

Hair: Charles Booth, La Coupe Montreal/NY … Makeup : Electa, Electa & Corrado … Long Black Leather Gloves: Iona Monohan Collection … Dress: Anne Klein … Deco T: Tania Vartan for Ruby-T … Model: Danielle … Mirror Graphic: Eric Neil Weiss … Photos: Serge Beauchemin.


Art Deco, ’20s Style Hair – 1974

Posted by on Jan 7, 2015 in Helen's Blog | 0 comments

Art Deco, '20s Style Hair – 1974

Photo: © Serge Beauchemin

This is the Deco Cut, with a ’20s influence, created in 1974 by Charles Booth, La Coupe Salons. The short cut, all angles, and very complicated was part of the Art Deco Collection which put La Coupe on the map worldwide. “This is The Great Step Forward,” Charles Booth said at the time, “so many angles but it all fit in, going against everything we’ve done before, very accentuated. If you cut a wave into the hairline,” he continued, “it stays.”

La Coupe backed black, jet black, the hair color for the Deco Cuts – great with pale faces. Deco Cat’s Eyes Makeup, by Electa, featured cat’s eyebrows, a brow not seen for a few decades at the time.    For full details on the hair, hair color, the makeup, click here

Deco Hair: Charles Booth, La Coupe, NY/Montreal … Deco Makeup: Electa, Electa & Corrado …. Deco Dress: Anne Klein … Long Black Leather Kid Gloves: Iona Monohan Collection … Model: Danielle …. Photo: Serge Beauchemin. Concept/Fashion Styling/Produced by Helen Oppenheim



Shine-On Hair Color Lights – 1974

Posted by on Oct 23, 2014 in Helen's Blog | 2 comments

Shine-On Hair Color Lights - 1974

Photos: Serge Beauchemin (left) and Lorrain Sylvestre (right) … Illustrations: Tom Huffman … Collage by

Shine-On Hair Color Lights was an idea included in the 1974 iconic La Coupe Art Deco Collection. My idea, which the salon talents interpreted brilliantly, was that color would be applied just where the light hits on straight hair.

The color could be any highlight tone or, as here, more daring colors of blue, burgundy or gold on dark hair.  Very daring in 1974. This idea got tons of press in all the major consumer magazines at the time and Shine-On, a name I invented, was later used by a major color company! For more, much more, how-to’s, click here:

Credits: Top, and color detail center from NY Sunday News Magazine 2 page spread … left  gold shine-on,  and center bottom,  burgundy shine-on,  photos by Serge Beauchemin.   Photo right, blue shine-on, photo by Lorraine Sylvestre, all hair by Charles Booth, La Coupe. Concept/Produced by Helen Oppenheim.