3 Canadian Launch 1980
Vidal Sassoon Million $ Jeans kept safe. Sketch: Georgine Strathy
Million $ Jeans Safe
The Million $ Jeans were kept in a safe when not in use.
Sketch by Georgine Strathy
ANECDOTE: Actually, the diamonds were attached to just a pocket.
I had to travel by train with the pocket of diamonds from Toronto to Montreal because
there was an air strike on at the time. I remember a very experienced
member of the press being concerned for me that I was traveling with the diamonds
and no security.
Produced by Helen Oppenheim
ALL RIGHTS RESERVED © COPYRIGHT HELEN OPPENHEIM 2012
Comment4 Canadian Launch 1980
Vidal Sassoon Jeans, 1980. Sketch : Georgine Strathy
Vidal Sassoon Designer Jeans and Tops
The Vidal Sassoon women’s jeans featured The Carrot Leg – a new shape in 1980,
like a baggie, no pleats, tapered at the ankle – which is why there’s a paper carrot top left,
and why we included an orange paper carrot with the press release.
Colors included putty, slate, butternut, quail and shell pink, fountain blue, and
quartz lilac, pearl, water lilly – great colors for then! Of course, there was also
blue denim.
The jeans manufactured by Skirt Togs in Montreal for Vidal Sassoon Canada Ltd.
were almost as huge a success as the hair care products after the launch, and one
of them, can’t remember which now, shot up to No. 2 in their category in Canada.
NOTE: Of course, Vidal Sassoon Jeans were later discontinued because manufacturing
jeans were not the area of expertise for a hair product company.
Sketch by Georgine Strathy
Produced by Helen Oppenheim
ALL RIGHTS RESERVED © COPYRIGHT HELEN OPPENHEIM 2012
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4a Canadian Jeans 1980
Vidal Sassoon Jeans @ Montreal Grand Prix,1980. Sketch: Georgine Strathy
Vidal Sassoon Designer Jeans at Montreal Grand Prix
50 hostesses and pit girls flashed and dashed about in Vidal Sassoon jeans
and tops and the Montreal Grand Prix in 1980.
Jeans manufactured in Montreal by Skirt Togs for Vidal Sassoon Canada Ltd.
Sketch by Georgine Strathy
Produced by Helen Oppenheim
ANECDOTE: The reason Vidal Sassoon manufactured his own designer jeans was
because everyone at Vidal Sassoon was receiving many requests per day for
jeans. Why? Well, a major jeans company at the time was called Sasson (with one o)
and everyone thought that was us, so I guess the Powers That Be saw an opportunity.
ALL RIGHTS RESERVED © COPYRIGHT HELEN OPPENHEIM 2012
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5 Canadian Launch 1980
Vidal Sassoon Product Launch Canada 1980. Sketch: Georgine Strathy
Sassooning – The Shampooing
Vidal Sassoon’s simple three-step hair care regimen was launched in Canada
September 1980. There was Cleanse, with Shampoo, Condition with Protein Hair
Re-Moisturizing Creme, Seal & Protect with Finishing Rinse.
The famous products, only some mentioned and shown here, were handsomely packaged
in brown and silver, and were a big success in the US, the UK, Europe, Asia and South America.
As Vidal Sassoon said: “If you don’t look good, we don’t look good.”
Sketch by Georgine Strathy
Produced by Helen Oppenheim
ALL RIGHTS RESERVED © COPYRIGHT HELEN OPPENHEIM 2012
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