4 P-P-Puff 1981

Posted by on Jan 17, 2012 in The P-P-Puff | 0 comments

4 The P-P-Puff 1981

Photo: Lorraine Sylvestre

THE P-P-PUFF/Ragtime – Danielle

“Miracles can be worked in 20 minutes,” enthused Graham Wren, who rag-wrapped
the entire head when the hair was dry for a voluminous, soft airy effect which
would work for short as well as for long hair.

Graham used five-and-dime-store rags in this photo and one could, of course,
sleep in the soft rags overnight, but see under the next photos about the “rags” we made, glamorous enough to party in.   In the original press release, we gave a whole page of details about doing a rag set.  If anyone wants more information, let us know!

Hair: Graham Wren, Vidal Sassoon, NY, 1981
Makeup: Ted Nadel
HairCare/SkinCare: Vidal Sassoon Treatment Products
Nails: Teresa, Vidal Sassoon
Robe: Ellen Gleason
Model: Danielle, Filor Agency
Photo: Lorraine Sylvestre

Produced by Helen Oppenheim

ALL RIGHTS RESERVED © HELEN OPPENHEIM 2012

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5 P-P-Puff 1981

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The P-P-Puff 1981

Photo: Lorraine Sylvestre

THE P-P-PUFF/ Rags to Riches – Kay

These glamorous rags were hand-made by Avram and Vidal Sassoon staff, of
Gold Lamé, pretty enough to walk around the home in and even to party in.

We also made a collection – in animal and camouflage prints – and we were published in
a lot of major magazines like  Bazaar (a full page), Vogue, New York, even Playbill Magazine, as well
as The New York Sunday Times, the Daily Mail in the UK, major newspapers across the
US and all the hair magazines world-wide, including a cover in Peluquerias Magazine of
Spain (see Photo No. 10 below this one.)

The “rags” had wire and foam inside for an easier set.  I had wanted Sassoon to manufacture
the idea and sell the rags since we got such massive publicity for them in all the best magazines
but that didn’t happen.

Hair: Graham Wren, Vidal Sassoon, NY, 1981
Makeup: Mariella Smith-Masters, Beauty Bookings
SkinCare: Vidal Sassoon Treatment Products
Robe: Ellen Gleason
Model: Kay Romero
Photo: Lorraine Sylvestre

Produced by Helen Oppenheim

ALL RIGHTS RESERVED © HELEN OPPENHEIM 2012

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6 P-P-Puff 1981

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The P-P-uff 1981

Photo: Lorraine Sylvestre

THE P-P-PUFF – Kay

This is the short version of The P-P-Puff, voluminous, airy,
with carefully cut-up hair p-p-puffing…flicking and flirting around the silhouette,
which was injected with a healthy dose of fresh…air.  The look was very natural,
very casual, very new in 1981 and the start of a major trend very few now recognize
as coming from Vidal Sassoon.

One could go from rags to riches to get this look.  It could be set with rags or
the P-P-Puff perm, by Edward Moore, was wrapped with more than one layer and size of
roller in some areas; in others, tiny sections were weaved and permed for an airy yet
controlled quality.

Hair: Graham Wren, Vidal Sassoon, NY, 1981
Perm: Edward Moore, Vidal Sassoon, NY, 1981
Makeup: Mariella Smith-Masters, Beauty Bookings
HairCare/SkinCare: Vidal Sassoon Treatment Products
Dress: Ellen Gleason
Earrings: Ken Begun
Model: Kay Romero
Photo: Lorraine Sylvestre

Produced by Helen Oppenheim

ALL RIGHTS RESERVED © HELEN OPPENHEIM 2012

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7 P-P-Puff 1981

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The P-P-Puff 1981

Photo: Lorraine Sylvestre

THE P-P-PUFF – Kay

Short version of The P-P-Puff by Graham Wren in 1981 was injected around the silhouette
with a healthy dose of fresh…air.

The look, which got publicity all over the world, started a trend for more casual silhouettes
few recognize today as coming from Vidal Sassoon.

Hair: Graham Wren, Vidal Sassoon, NY, 1981
Perm: Edward Moore, Vidal Sasoon, NY, 1981
Makeup: Mariella Smith-Masters, Beauty Bookings
HairCare/SkinCare: Vidal Sassoon Treatment Products
Dress: Ellen Gleason
Earrings: Ken Begun
Model: Kay Romero
Photo: Lorraine Sylvestre

ANEDCOTE: The lovely model for the short looks was the wife of the President of the Vidal
Sassoon Salons USA.  I think she is half Japanese, half Dutch or something exotic and wonderful
and she had done some modeling.

Produced by Helen Oppenheim

ALL RIGHTS RESERVED © HELEN OPPENHEIM 2012

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10 P-P-Puff 1981

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THE P-P-PUFF – Peluquerias Cover, 1981

This is the cover with gold lamé rags by Vidal Sassoon for Peluquerias Magazine of Spain.
Ever seen a hair magazine with rags on the cover?!

Hair: Graham Wren, Vidal Sassoon, NY, 1981
Makeup: Mariella Smith-Masters, Beauty Bookings
SkinCare: Vidal Sassoon Treatment Products
Robe: Ellen Gleason
Model: Kay Romero
Photo: Lorraine Sylvestre

Produced by Helen Oppenheim

ALL RIGHTS RESERVED © HELEN OPPENHEIM 2012

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12 P-P-Puff 1981

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vs12_puff1

Photo: Lorraine Sylvestre

THE P-P-PUFF – Danielle

The big new silhouette from Vidal Sassoon Salons USA in 1981 was injected with a healthy dose
of fresh…air.  Very new then, a very different and high fashion direction for Vidal Sassoon.

The look was voluminous, the effect airy, fresh, very natural, casual, with carefully cut-up hair
p-p-puffing…flicking and flirting around the silhouette, framing the face, in soft, flattering ways.
It was big. And soft. And sexy.

For more on The P-P-Puff see under each photo.

Hair: Graham Wren, Vidal Sassoon, NY, 1981
Makeup: Ted Nadel
HairCare/SkinCare: Vidal Sassoon Treatment Products
Dress: Ellen Gleason
Earrings: Ken Begun
Model: Danielle, Filor Agency
Photo: Lorraine Sylvestre

Produced by Helen Oppenheim

ALL RIGHTS RESERVED © HELEN OPPENHEIM 2012

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2 Soft Cubism 1979 – Susie

Posted by on Jan 8, 2012 in Soft Cubism | 0 comments

 

2 Soft Cubism 1979

Soft Cubism, Susie, by Graham Wren, Vidal Sassoon, NY 1979

SOFT CUBISM – Susie

Vidal Sassoon’s hair shapes for the ’80s were inspired by the graphics of cubism. This 1979 campaign was conceived as Soft Cubism, with no hard edges.

After the Vidal Sassoon Artistic Teams and I had worked for at least a month on this campaign, probably more, we finally got it.

The hair here was designed by Graham Wren, International Art Director, Vidal Sassoon, NY, in 1979, with a new slant. Asymmetric and symmetric. Also, versatile with bi-level, asymmetric fringes.

Graham explained: “A half longer fringe on one side is combed over a short finer fringe, which
slants asymmetrically from the opposite direction. Because it’s versatile, the cut can be worn
this way. Or that. With short or long hair. Wavy, curly, or straight.

Hair: Graham Wren, Vidal Sassoon, NY, 1979
Hair Care: Vidal Sassoon 3-step Hair Care Regimen – cleanse, moisturize, seal & protect
Makeup: Ted Nadel for Madeline Mono
WaveDress: Ken Hanneman
Brooch: Bonwillum
Model: Susie Kozak
Art: Avram
Photo: Lorraine Sylvestre

Concept/Produced by Helen Oppenheim

Anecdote: We all worked very hard to make this campaign happen; the planning was very detailed, and we also worked many nights in the salon perfecting the looks before we went to the studio. We photographed over a 3 day period. The first day, we started at 9 am and finished at 3 am. The second day we started at 9 am and finished at midnight. The third day, we started at 9 am and finished at 9 pm. It took me almost 3 months with approvals from corporate headquarters in LA, post-production work and writing/producing the press releases. Then, I did the PR. Which was impressive: WWD,”W, Vogue, Mademoiselle, US Magazine, GQ – 29 consumer magazines in all – and 98 newspapers, as well as hair magazines, often with full pages, around the world and there was lots of TV, with Vidal who went on a press tour with the campaign.

Note: there is different text under each photo and sometimes the best photos are last throughout the Archives.

All rights reserved © Helen Oppenheim 2012

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3 Soft Cubism 1979 – Susie

Posted by on Jan 7, 2012 in Soft Cubism | 0 comments

3 Soft Cubism 1979 - Susie

Soft Cubism, Susie, by Graham Wren, Vidal Sassoon, NY 1979

 

SOFT CUBISM – Susie

Vidal Sassoon’s hair shapes for The Eighties were inspired by the graphics of cubism – soft cubism.

This great version of Soft Cubism was by Graham Wren, International Art Director, Vidal
Sassoon, NY, in 1979.

Hair:               Graham Wren, Vidal Sassoon, NY, 1979
Hair Care:     Vidal Sassoon 3-step hair Care Regimen – cleanse, moisturize, seal & protect
Makeup:        Ted Nadel for Madeline Mono
WaveDress:   Ken Hanneman
Brooch:          Bonwillum
Model:            Susie Kozak
Photo:            Lorraine Sylvestre

Concept by Helen Oppenheim/Produced by Helen Oppenheim with Art by Avram

ALL RIGHTS RESERVED © HELEN OPPENHEIM 2012

 

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