Moschino Wit @ Milan Fashion Week FW 2026
Photos Courtesy Moschino. Collage helenoppenheim.com
For Fall/Winter 2026, Moschino Creative Director Adrian Applolazza presented Collezione 08:. TERRA . He embraced character and contradiction. The show unfolded in four distinct chapters – urban, rural, masculine, tango – and the hair subtly shifted to match each mood. Polished natural textures meet wit and memory in a tribute to Argentina and Moschino’s irreverent DNA. Tongue-in-cheek met tongue-in-chic.
The collection incorporated classic brand elements such as trompe l’oeil effects, polka dots, and the runway was populated with “various characters,” including gauchos, tango dancers, soccer fans, bourgeois ladies.
Whimsical playful elements included feathered accents, satin stiletto sandals decorated with soft feathers, pumps festooned with fabric euro bills. Bags included “piggy bank” leather bags, dolphin-like shaped bags, corn cobs, and even rolls of toilet paper.
The hair looks, by Eugene Souleiman, renowned for his boundary-pushing creativity and unparalleled technical skill, all on display here. Featured, a mix of “sharp structure meeting soft, unraveling movement”. Polished yet slightly undone. Curly hair was made wild, big – “almost a little witchy.” Sexy rock-and-roll cuts were more tousled. Short cuts felt more masculine, and glossy. Some looks carried a Spanish or tango energy. There were nods to Eva Perón’s iconic glamour, but imagined through memory and Moschino irreverence. “It’s a little Eva Perón,” Souleiman explains. “Her glamour, but filtered through nostalgia and character. Elegant, emotional and just a little bit undone.” Some models’ heads featured eccentric details like bunny ears sprouting from their hair. Post-surgical compression head wraps made unconventional hair accessories.
Coming soon, more photos archived on this website. Stay tuned …
Hair Director: Eugene Souleiman … Hair Products: Kevin Murphy Session Spray, Anti-Gravity, Young Again, Smooth Again,, EASY Rider, Staying Alive, Shimmer Shine
Makeup Director: Inge Grognard … Fashion Styling: Nunzio
Photos: Courtesy Moschino/Kevin Murphy