The Big Sleep /Crimped HaIr – 1975

Posted by on Aug 4, 2022 in Helen's Blog | 0 comments

The Big Sleep /Crimped HaIr - 1975

Photos: Lorraine Sylvestre / Collage

The Big Sleep 1939 book by Raymond Chandler is being re-issued in 2022 in paperback.  I loved this book, the way Raymond Chandler wrote, and I loved the 1946 movie with Humphrey Bogart and Lauren Bacall.  In 1975, I art directed a Hair Collection for La Coupe in Montreal and I used a copy of the book as a prop in some photos.  This is the short Cleopatra look.

Hair History was made with this Collection because we used a 50 year old crimping machine La Coupe’s Elmer Olsen found in his Grandmother’s attic – see it in action bottom right.  These were the first crimps of the modern era.  It wasn’t long before the modern crimping machine was invented and it is still popular today, as are crimps.  To see the whole iconic Collection and the US Vogue article recognizing the innovation  CLICK HERE

Hair: Lesley Walden, La Coupe, Montreal 1975 … Makeup: Electa, Electa & Corrado … White Satin Sheets, The Flower Garden. … Book: The Big Sleep by Raymond Chandler … Model:Melanie Bishop … Photos: Lorraine Sylvestre … Art Direction/Styling: Helen Oppenheim


Shine-On Lights – 1974

Posted by on May 15, 2013 in Helen's Blog | 0 comments

Shine-On Lights


More art deco.  With shine-on lights, color just where the light would shine on straight hair.  This idea got more press in all the major magazines at the time than any of the many inspirational stories in La Coupe’s 1974 Art Deco campaign. For more, much more, and how-to’s for color and cuts, go to HairThen, La Coupe, 70s, Art Deco on this website.

Top, and color detail center from NY Sunday News Magazine 2 page spread … left  gold shine-on,  and center bottom,  burgundy shine-on,  photos by Serge Beauchemin.   Photo right, blue shine-on, photo by Lorraine Sylvestre, illustration by Tom Huffman, all  hair by Charles Booth, La Coupe.  Concept/Produced by Helen Oppenheim