8 Soft Cubism 1979 – Marlene

Posted by on Jan 2, 2012 in Soft Cubism | 0 comments

8 Soft Cubism 1979 - Modern Marlene

Soft Cubism hair by Graham Wren, Vidal Sassoon, NY, 1979

SOFT CUBISM – Margaret

This Soft Cubism style was inspired by Marlene Dietrich in the 1931 movie, Dishonored.

The asymmetric symmetric straight soft bob with more volume on one side and new cut-in
waves, is graduated with diffused edges and has versatile bi-level asymmetric fringes.
The length of the bob at both sides is symmetric.  We called it at the time
“the most complicated, glamorous, exciting Sassoon cut in years.”

It was designed by Graham Wren, Vidal Sassoon, NY in 1979, with a Spotlite Wave
Persauder (perm) by Allie Galizia and Edward Moore.

Hair:                Graham Wren, Vidal Sassoon, NY, 1979
Makeup:          Ted Nadel
Wave Dress:    Ken Hanneman
Model:             Margaret Cullen, Barbizon Agency
Art:                  Avram
Photo:              Lorraine Sylvestre

Concept/Produced by Helen Oppenheim

ALL RIGHTS RESERVED © HELEN OPPENHEIM 2012

 

 

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14 Soft Cubism 1979

Posted by on Jan 1, 2012 in Soft Cubism | 0 comments

16 Soft Cubism 1979

SOFT CUBISM
Modern Marlene

 This version of the Modern Marlene, part of the Soft Cubism campaign, was by Fernando Romero,
then President of Vidal Sassoon Salons USA.

The asymmetric symmetric straight soft bob with more volume on one side and new cut-in
waves, is graduated with diffused edges and has versatile bi-level asymmetric fringes.
The length of the bob at both sides is symmetric.

Hair : Fernando Romero, Vidal Sassoon President, 1979
Wave Dress:   Ken Hanneman

Concept/Produced by Helen Oppenheim

(I do not have  makeup, model or photo credits but if anyone wants to provide them I will add them immediately.)

Anecdotes:
Fernando and I worked on this hair in the VIP room of the Vidal Sassoon Beverly Hills Salon
and he laughed: “I broke all the rules!”

We started photographing at around 4 pm, after a superb catered lunch (!)
We ran out of film at about midnight  for the video of the photo session, which went on to 4.30 am!
Fernando drove me back to my hotel in his jeep, which had no doors, he enjoyed taking
the corners fast but I pretended I wasn’t scared out of my wits, which I was!

Fernando used to go to Japan a lot in those days on Vidal Sassoon business.  On returning
after one visit, he told me this hairstyle (or maybe it was the side view version I can’t locate)
was on a whole building, big, the whole block big.  Sadly, I don’t have a photo.

 ALL RIGHTS RESERVED © HELEN OPPENHEIM 2O12

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