Sleepers Wide and Wild – 1975

Posted by on Jun 26, 2013 in Helen's Blog | 0 comments

Sleepers Wild and Wide - 1975

Photos: Serge Beauchemin

In 1975, hair was getting bigger in Europe and in Montreal, La Coupe’s testing ground for high fashion hair trends, the world-class innovators made the hair bigger than big, and wide, very wide. With a new texture, thanks to an old crimping machine.  More later on that. For more Sleepers, HairThen,  La Coupe, 70s on www.helenoppenheim.com

Hair Cut: Charles Booth, Crimped: Elmer Olsen, La Coupe … Makeup: Electa, Electa & Corrado … Fashions: Renato Balestra Couture, Holt Renfrew Canada … Crystal Glass: Baccarat … Model: Rudy Maciukas … Location: The Royal Suite, Chateau Champlain Hotel, Montreal … Photos: Serge Beauchemin  … Produced/Concept/Fashion Styling: Helen Oppenheim

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First French-Braiding in Modern Era – 1976

Posted by on Jun 21, 2013 in Helen's Blog | 0 comments

First French Braiding in Modern Era - 1976

Photo: Lorraine Sylvestre

Do you know your hair history?  The first French braiding of the modern era was created by Antonio da Costa Rocha of La Coupe in Montreal, in 1976.

The idea was instantly copied and popular all over the world. French Braiding became an ongoing classic from this time on.  Here is the half-up, half-down version. For more and info, click HairThen, La Coupe, 70s on www.helenoppenheim.com

Hair: Antonio da Costa Rocha, La Coupe, Montreal … Makeup: Electa, Electa & Corrado, Montreal … Model: Michele Scarabelli … Photo: Lorraine Sylvestre … Fashion Styling//Produced by Helen Oppenheim

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4 Canadian Launch 1980

Posted by on Apr 2, 2012 in Canadian Launch 1980 | 1 comment

4 Canadian Launch

Vidal Sassoon Jeans, 1980.  Sketch : Georgine Strathy

Vidal Sassoon Designer Jeans and Tops

The Vidal Sassoon women’s jeans featured The Carrot Leg – a new shape in 1980,
like a baggie, no pleats, tapered at the ankle – which is why there’s a paper carrot top left,
and why we included an orange paper carrot with the press release.

Colors included putty, slate, butternut, quail and shell pink, fountain blue, and
quartz lilac, pearl, water lilly – great colors for then! Of course, there was also
blue denim.

The jeans manufactured by Skirt Togs in Montreal for Vidal Sassoon Canada Ltd.
were almost as huge a success as the hair care products after the launch, and one
of them, can’t remember which now, shot up to No. 2 in their category in Canada.

NOTE:  Of course, Vidal Sassoon Jeans were later discontinued because manufacturing
jeans were not the area of expertise for a hair  product company.

Sketch by Georgine Strathy

Produced by Helen Oppenheim

ALL RIGHTS RESERVED © COPYRIGHT HELEN OPPENHEIM 2012

 

 

 

 

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1 Raphael 1971

Posted by on Jan 19, 2012 in RAPHAEL | 0 comments

Femme Fatale

“A woman should be a woman and I want to make her more woman, I love women and
know how to make them more so,” said Raphael when he opened Raphael, his Montreal
Salon in 1971.

Here is the first look of his Femme Fatale Collection which he offered as “the answer
to those ratty tatty growing-out layered looks” everyone had at the time.

Featured were bobbed hairstyles, all one length, with the front left longer from the crown
and variations of the one cut with flicks flattering the face, so new at the time  that the
photos received a ton of International publicity.

Here is the first very simple version.  Other versions follow, and note there is different
text under each photo.

Hair by Raphael Santarossa, 1971
Makeup: Jacques LaFleur
Model: Judi MacDonald
Photo: Klaus Lucka

Produced by Helen Oppenheim

ALL RIGHTS RESERVED © HELEN OPPENHEIM 2012

 

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