Camerart by Serge Beauchemin – 2019
Camerart: Serge Beauchemin
Love love love the Camerart by photographer Serge Beauchmin. About this image, he said – Service a la clientele. This is just one of Beachemin’s Camerart masterpieces to be found on his Facebook page, and a few on Instagram. He works wonders on fashion, people, places, and everything that inspires him in Québec, where he is based, and other places he lives or has visited. Love his eye. Which I first discovered when I lived in Montreal and he photographed the famous La Coupe, Détente and Sleeper Collections, in the 70s. Take a look, be hair inspired by the first three albums, CLICK HERE
For more on his Facebook page, CLICK HERE
Art Deco, ’20s Style Hair – 1974
Photo: © Serge Beauchemin
This is the Deco Cut, with a ’20s influence, created in 1974 by Charles Booth, La Coupe Salons. The short cut, all angles, and very complicated was part of the Art Deco Collection which put La Coupe on the map worldwide. “This is The Great Step Forward,” Charles Booth said at the time, “so many angles but it all fit in, going against everything we’ve done before, very accentuated. If you cut a wave into the hairline,” he continued, “it stays.”
La Coupe backed black, jet black, the hair color for the Deco Cuts – great with pale faces. Deco Cat’s Eyes Makeup, by Electa, featured cat’s eyebrows, a brow not seen for a few decades at the time. For full details on the hair, hair color, the makeup, click here
Deco Hair: Charles Booth, La Coupe, NY/Montreal … Deco Makeup: Electa, Electa & Corrado …. Deco Dress: Anne Klein … Long Black Leather Kid Gloves: Iona Monohan Collection … Model: Danielle …. Photo: Serge Beauchemin. Concept/Fashion Styling/Produced by Helen Oppenheim
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Shine-On Lights – 1974
Collage: helenoppenheim.com
More art deco. With shine-on lights, color just where the light would shine on straight hair. This idea got more press in all the major magazines at the time than any of the many inspirational stories in La Coupe’s 1974 Art Deco campaign. For more, much more, and how-to’s for color and cuts, go to HairThen, La Coupe, 70s, Art Deco on this website.
Top, and color detail center from NY Sunday News Magazine 2 page spread … left gold shine-on, and center bottom, burgundy shine-on, photos by Serge Beauchemin. Photo right, blue shine-on, photo by Lorraine Sylvestre, illustration by Tom Huffman, all hair by Charles Booth, La Coupe. Concept/Produced by Helen Oppenheim
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