9 Soft Cubism 1979 – Evening
Soft Cubism, Snake Charmer, by Avram, Vidal Sassoon, NY 1979
SOFT CUBISM
Dawn
Sassooning for Evening
Sassooning for Evening, with original hair accessories designed by Avram, Vidal Sassoon, New York, 1979.
This snake charmer of matching false hair with rhinestone eyes has a lumilar tongue weaving
through hair sleekly knotted asymmetrically on top, a new dimension for false hair.
Sassoon for Evening – new for Sassoon at the time, meant simplicity, functionalism, versatility
as simple, pure and perfect as Sassooning for day.
Avram had a unique awareness of fashion as well as a degree in Fine Arts from the School of the Museum of Fine Arts in Boston.
He designed this very modern Hair Art Collection creating hair art originals and one-of-a-kind hair accessories, inspired by the graphics of cubism, constructivism, modernism and futurism –
schools of art of the early 20th century.
Hair: Avram, Vidal Sassoon, NY, 1979
Makeup: Ted Nadel
Dress: Sylvana Malta for Lux International
Model: Dawn of Elite/John Casablancas
Photo: Lorraine Sylvestre
Concept/Produced by Helen Oppenheim
Anecdote: A Vidal Sassoon model was at the dentist shortly after we did this campaign
and met Salvador Dali in the waiting room. He invited this model to dinner with Gala, his
wife, and probably others. Avram created this snake charmer look on the model and Dali loved it!
Anecdote: The Cooper-Hewitt Museum in New York requested and showed this
snake charmer in a hair-related exhibition.
ALL RIGHTS RESERVED © HELEN OPPENHEIM 2012
Comment10 Soft Cubism 1979 – Evening
Soft Cubism, Sassooning for Evening, by Avram, Vidal Sassoon, NY, 1979
SOFT CUBISM
Kimberli
Sassooning for Evening
Sassooning for Evening, with original hair accessories inspired by the graphics of cubism,
by Avram, Vidal Sassoon, New York, 1979.
A snake charmer of black plexi waves diagonally through the hair. A veil tilts over one eye,
at a rakish angle, asymmetrically. Rhinestones add glimmer and glitter.
Silky, super-shine hair is glamour, rolled-under and forward to frame and flatter the face.
New asymmetric rolled-under fringe slants up and on the forehead ending in a
futuristic feather effect.
Hair: Avram, Vidal Sassoon, NY, 1979
Hair Care: Vidal Sassoon 3-Step Hair Care Regimen – cleanse, moisturize, seal & protect
Makeup: Ted Nadel
Dress: Sylvana Malta for Lux International
Model: Kimberli of Elite/John Casablancas
Photo: Lorraine Sylvestre
Concept/Produced by Helen Oppenheim
ALL RIGHTS RESERVED © HELEN OPPENHEIM 2012
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