The Toronto Cut – 1977

Posted by on May 7, 2016 in Helen's Blog | 0 comments

The Toronto Cut - 1977

Photo: © Lorraine Sylvestre

This short ruffle-y cut, super soft, pretty, easy, was created by Jerome Pisonneault for the opening of La Coupe’s Salon in Toronto. In 1977. The back went up at the back, to fit in with the high ruffled and frilled collars so popular that season. The front fringe was cut asymmetrically, shorter over one eye, with wisps strategically cut into the hair all around the face. For more details and more Toronto Cuts, click HERE 

Hair: Jerome Pinsonneault, La Coupe Toronto 1977 … Makeup: Electa & Corrado … Ruffles: Marilyn Brooks … Model: Mil Bastien … Background: CN Tower Toronto… Photo: Lorraine Sylvestre. Fashion Styling/Concept/Produced by Helen Oppenheim, who lived in Montreal at the time and spent six whole weeks in Toronto preparing for the opening. The Salon was on Yorkville, and we did take Toronto by storm, for a while.  Anyone remember?

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Peter Gray Hair Art – 2016

Posted by on May 7, 2016 in Helen's Blog | 2 comments

Peter Gray Hair Art - 2016

Photos: © Anna Crooke. Collage by helenoppenheim.com

Hair Art directed by WorldGreat Peter Gray, collaborating with Lupe Voss (Hair Color Magic), Frank Rizzieri (Rizzieri Salon & Spa, co-inventor R Session Tools) – and a team of dedicated hairdressers at the 2016 Catwalk Show to benefit WaterAid. Fab fashions for Peter Gray by Marie Copps and 25 other designers.   Models from Strutt Central, Elite, Plutino, Push, ILand.  The event was sponsored by Civello, and took place in Toronto, May 1, 2016.

Hair: Directed by Peter Gray with Erika Fung, Lupe Voss, Frank Rizzieri and Teams  … Event Hair: EasiHair Pro … Makeup: Directed by Kristian Hayden … Fashions: Marie Copps (Peter Gray) and 25 Designers  … Photos © Anna Crooke for Fashion Savage.  Collage by helenoppenheim.com

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REMEMBERING VIDAL SASSOON – 1980

Posted by on Oct 12, 2012 in Helen's Blog | 0 comments

Remembering Vidal Sasson

Vidal Sassoon with his $Million Dollar Jeans, Toronto 1980

On the day of his Memorial in London, October 12, 2012, take a minute to look at this happy photo of Vidal Sassoon launching his $Million Dollar Jeans and products in Toronto, Canada, 1980.  The name Vidal Sassoon was spelled out in De Beers diamonds.  As PR and Creative Director for the Vidal Sassoon Salons USA at the time, I had 2 weeks of sleepless nights to come up with this idea!  For more  information on this, the Pinkerton Guard, go to HairThen Vidal Sassoon Canadian Launch on www.helenoppenheim.com

Hair: Helen Chudoba, Vidal Sassoon, Toronto, 1981 … Model: Paula Turnbull … Photo: Unknown

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1 Canadian Launch 1980

Posted by on Apr 2, 2012 in Canadian Launch 1980 | 0 comments

1 Canadian Launch 1980

Vidal Sassoon with Million $ Jeans Model, Toronto, 1980

Vidal Sassoon and his Million $ Jeans Here’s Vidal with his Million $ Jeans model at the Toronto Press Event to launch his jeans and his hair care products in Canada.

This was the ultimate pair of jeans and this photo made not only the NY Post but also the NY Daily News and the United Press International Wire Service for world wide coverage, but also many papers in Canada as well as the US.

As PR director for the Vidal Sassoon Salons USA and Canada, I had spent two weeks of sleepless nights trying to come up with a newsworthy idea to launch yet another pair of jeans and one night a brainwave came.  Why not have the Vidal Sassoon logo made of real diamonds and have a Pinkerton security guard standing by to protect what I called the Million $ Dollar Jeans. I had a contact with the Canadian PR for de Beers Diamonds, at Ayer Barker ABH International in Toronto, and I approached Heather.   She liked the idea for De Beers, too, and had the signature made of  De Beers diamonds, albeit not a Million $ worth, but I think we paid some $15,000 for the signature, which in 1981 was worth a lot more than it would be now. Yes, it was a gimmick, but a  good one.  I was surprised how many of the press thought they really were worth a million dollars but most knew and played along with the fun!

Jeans manufactured in Montreal by Skirt Togs for Vidal Sassoon Canada Ltd. There were hairstyle photos in the press release, but repeats of others in the Vidal Sassoon Archives so I show just some of the photos and sketches from the Canadian Launch.

Hair: Helen Chudoba, Vidal Sassoon, Toronto, 1980 …Model: Paula Turnbull, International Top Models … Photo: Unknown … Produced by Helen Oppenheim

(Photo was either United Press International or Canadian Press, but I am not 100% sure which or who took it.  Will credit.)

ALL RIGHTS RESERVED © COPYRIGHT HELEN OPPENHEIM 2012

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2 Canadian Launch 1980

Posted by on Apr 2, 2012 in Canadian Launch 1980 | 4 comments

 

Photo: Unknown

Photo: Unknown

Million $ Jeans and Security Guard

Here’s the Million $ Jeans with a real Pinkerton security guard, complete with gun. We hired one in Toronto, shown here, and another in Montreal for the jeans fashion show and event we held there the previous day at Régine’s, which was followed the next day by the jeans at the Montreal Grand Prix where 50 hostesses and pit girls flashed and dashed about in Vidal Sassoon jeans and tops.

This was a major PR effort on my part, which I handled from my NY office with Norma Meneguzzi of Ayer Barker in Toronto and RPM Promotions in Montreal working with Lawrence Taylor of Vidal Sassoon in Century City in California.

The jeans were manufactured in Canada by Skirt Togs in Montreal for Vidal Sassoon of Canada Ltd.

Hair: Helen Chudoba, Vidal Sassoon, Toronto, 1980 … Model : Paula Turnbull, International Top Models … Photographer: Unknown.

REQUESTED ANECDOTE FROM PETER NIEDAN, THE SECURITY GUARD, 33 YEARS LATER AFTER HE MADE A COMMENT UNDER THIS PHOTO, SEE BELOW:

“it was long ago and I happened to keep a security newspaper called The Eye which was  a Pinkerton issue..vol 28, no 4 december 1980. What I recall from that evening was that Mr. Vidal Sassoon was very welcoming to me when I arrived for my escort duty.  Told me to stick to Paula’s side no matter what, even if pictures were being taken.   When the picture was taken we were on stage in front of the crowd and when Paula put her hands on me she was shaking and hence the distortion of my mouth on the right side as I was talking to her to calm her down. If I remember correctly this was her first show where she was the prime model. A gentleman(?) made some comment about how hard my job was having to watch her butt all evening.  At the end of the evening she and I went back to her hotel room and I waited outside for her to change and give me the pair of jeans which I then brought to the client and then since my duties were finished. Do not really remember to much else of the evening except that Paula behaved in a professional way and to my mind did a good job.     Mr Peter Niedan”

Produced by Helen Oppenheim

ALL RIGHTS RESERVED © COPYRIGHT HELEN OPPENHEIM 2012

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6 Canadian Launch 1980

Posted by on Apr 2, 2012 in Canadian Launch 1980 | 0 comments

Vidal Sassoon with product display designer, Peter Laurance, Toronto 1980

Vidal Sassoon, September 29th, 1980 at the Toronto launch of his haircare products (and designer

jeans) – see here with Peter Laurance who designed the display.

ALL RIGHTS RESERVED © COPYRIGHT HELEN OPPENHEIM 2012

 

 

 

 

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7 Canadian Launch 1980

Posted by on Apr 2, 2012 in Canadian Launch 1980 | 0 comments

Vidal Sassoon with Helen Oppenheim, Canadian Launch 1980, Toronto

Helen Oppenheim with Vidal Sassoon

in Toronto at the Canadian launch of the Vidal Sassoon hair care line and designer jeans and tops.

It took me a long time to recover from planning this major 3-day PR effort which included
all media, from papers to magazines, to tv, radio and more – in 3 cities.   It was hugely
successful but totally exhausting.  Vidal had wanted to approve  all interviews,
in advance, no spaces between interviews, either for the 1 day in Montreal,
a Sunday, or for the 2 days in Toronto.  Interviews continued throughout meals,
Vidal did yoga as he talked about his event on TV, very early in the morning and he
ended the 2 day promotional tour with a massage, something I should have done!

Radio interviews were done later.  And I remember flying in to Toronto for a major
interview to join Vidal and the interviewer just for lunch one day.

Recently I found that schedule I gave Vidal Sassoon in advance, and I can’t
believe I did all that – from New York too.  But I do know that one of the major reasons that
Vidal Sassoon became a legend is because he knew the value of the media and
public relations promotions, he wanted and expected more than anyone,
and he knew how to get it.

ALL RIGHTS RESERVED © COPYRIGHT HELEN OPPENHEIM 2012

 

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8 Canadian Launch 1980

Posted by on Apr 2, 2012 in Canadian Launch 1980 | 0 comments

9 Canadian Launch 1980

Vidal Sassoon Models, Canadian Launch, 1980 with art directors Ingrid, left, Helen Chudoba, far right.

Vidal Sassoon Toronto Artistic Directors, left, Ingrid, and Helen Chudoba, far right,
with models from International Top Models, Toronto, at the Canadian launch of the hair care products,
designer jeans and tops.   The next night, I art directed a photo shoot with Helen and Ingrid for which
they did a really good version of HighHair, on a man.  Must find a photo…

ALL RIGHTS RESERVED © COPYRIGHT HELEN OPPENHEIM 2012

 

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