5 P-P-Puff 1981
Photo: Lorraine Sylvestre
THE P-P-PUFF/ Rags to Riches – Kay
These glamorous rags were hand-made by Avram and Vidal Sassoon staff, of
Gold Lamé, pretty enough to walk around the home in and even to party in.
We also made a collection – in animal and camouflage prints – and we were published in
a lot of major magazines like Bazaar (a full page), Vogue, New York, even Playbill Magazine, as well
as The New York Sunday Times, the Daily Mail in the UK, major newspapers across the
US and all the hair magazines world-wide, including a cover in Peluquerias Magazine of
Spain (see Photo No. 10 below this one.)
The “rags” had wire and foam inside for an easier set. I had wanted Sassoon to manufacture
the idea and sell the rags since we got such massive publicity for them in all the best magazines
but that didn’t happen.
Hair: Graham Wren, Vidal Sassoon, NY, 1981
Makeup: Mariella Smith-Masters, Beauty Bookings
SkinCare: Vidal Sassoon Treatment Products
Robe: Ellen Gleason
Model: Kay Romero
Photo: Lorraine Sylvestre
Produced by Helen Oppenheim
ALL RIGHTS RESERVED © HELEN OPPENHEIM 2012
Comment6 Romantic Duel
Romantic Duel, hair by Barbara Melzer, Vidal Sassoon NY, 1980
6. There was a fencing and romantic theme to this campaign… went with the hair… the shirts had frills and ruffles, very new that season.
Her Hair: Avram, his hair: Barbara Melser, Vidal Sassoon, 1980
Makeup: Ted Nadel
Photo (scan from a laser copy here) : Lorraine Sylvestre
Produced by Helen Oppenheim
Anecdote: Avram later wore his ruffle shirt with a flowing black cape when we went to Venice and
Rome after a hair show for Llongueras in Barcelona, Spain. I remember he was a big sensation
everywhere and when we went to a trendy restaurant in Rome, the other customers actually put
down their knives and forks when we walked into the restaurant.
ALL RIGHTS RESERVED © HELEN OPPENHEIM 2012
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