Posts Tagged "Vidal Sassoon Jeans"

Vidal Sassoon Jeans History – 1980

Posted by O on May 16, 2016 in Helen's Blog | 0 comments

Illustrations: © Georgine Strathy

Vidal Sassoon History. Here are some rare illustrations, not seen since 1980, from the press release for the Vidal Sassoon Jeans Launch in Canada.  Left, illustrates the story of the Million $ Jeans with De Beers diamonds which were kept in a safe when not in use, which they were for the press events in both Montreal and Toronto!    Right, illustrates how Vidal Sassoon had 50 hostesses and pit girls flashing and dashing about in Vidal Sassoon Jeans and tops at the Montreal Grand Prix, Number 1 winners, all part of the Vidal Sassoon Canadian launch for the jeans and the products.  Illustrations by Montreal’s Georgine Strathy, who I met for lunch at the Rodeo Drive Hotel near the Beverly Hills salon to discuss her participation in the press release visuals. She was Montreal’s Top Fashion Illustrator at the time.   For more on the Canadian Launch, click HERE

Canadian Launch 1980

Posted by O on Apr 12, 2012 in Canadian Launch 1980 | 0 comments

Vidal Sassoon Invitations

Here are two invitations, to the Vidal Sassoon press event launches for the hair care products and the jeans in Canada, in 1980.

The Montreal event was first, on a Sunday!  Vidal Sassoon helped sponsor the Canadian Grand Prix and the hostesses wore the jeans of course.    Then, there was a Cocktail Buffet with a little fashion show at Régine’s, which was very hot then.   We all left for the Toronto event very early Monday morning, to be in time for a WWD interview at 9 am and we spent 2 days there, one interview after another, including at all meal times.  The Toronto Cocktail Buffet was on Monday night at Sutton Place Hotel and photos can be seen in this  album from that event.  Vidal was up very early on Tuesday morning to go out of town for a 7 minute interview on Canada AM, which included him doing yoga!  And he did interviews the rest of the day, until 4 pm, when I had booked him a requested massage.  Both he and I  flew to Toronto, for a lunch, for one important interview later and all radio interviews were done later.

I worked with a PR in Toronto and two PR’s in Montreal and from my office in NYC where I worked with two assistants on these events.  One of the important things that made Mr. Vidal Sassoon so successful and special was he expected a lot. And he got a lot. Interviews were all pre-planned and approved of  before the press events.

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