The Presidential Wave – 1980

Posted by on Mar 31, 2016 in Helen's Blog | 0 comments

The Presidential Wave - 1980

Vidal Sassoon’s Presidential Wave, 1980

For Election Year, 1980, Vidal Sassoon elected The Presidential Wave by Barbara Melser of the Vidal Barber Shop in NY.  My tongue in cheek press release stated that The VS Poll interviewed its prestige Barber Shops in NY, Beverly Hills, San Francisco, Chicago and Toronto and predicted victory in November for its Fall 1980 Men’s Campaign.

When this was photographed, in my office one Sunday, it was hoped Edward Kennedy would be nominated with his similar hairstyle!    However, The Presidential Wave was an interesting movement, with new proportions and mood, democratically romantic as well as classically conservative, and was influenced by the women’s Soft Cubism Collection which had enjoyed such success in Vidal Sassoon’s Summer 1980 Campaign. For more, click HERE

Hair: Barbara Melser, Vidal Sassoon Barber Shop. NY, 1980 … Model: Burt Kyle …Jacket and Shirt: Thierry Mugler …Photo: Gregory Kitchen …Concept/Produced by Helen Oppenheim.


With Model Icon Peggy Moffitt – 1993

Posted by on Jun 17, 2015 in Helen's Blog | 0 comments

With Model Icon Peggy Moffitt - 1993

Photo: Unknown

Here I am with Peggy Moffitt, the world-famous icon model at a Vidal Sassoon 50th Anniversary event.   She wore her hair hair exactly the same way she did in the ’60s when Vidal Sassoon famously cut it.  Just look at what’s she’s wearing in 1993.   Wonderful.  To view a beautiful and brilliant Peggy Moffitt/Rudy Gernreich VIDEO with smashing Swinging ’60s fashions and hair inspiration, click HERE

Video Hair: Jacques Lawler, Vidal Sassoon … Fashions: Rudi Gernreich … Models: Peggy Moffitt, Leon Bing, Ellen Harth …  Video Created and Directed by William Claxton …  1993 Photo:Unknown (from a laser copy)


Romantic Hero with HairHair for Men – 1980

Posted by on Apr 16, 2015 in Helen's Blog | 0 comments

Romantic Hero with HairHair for Men - 1980

Photos: © Deborah Samuel. Collage by

HighHair for the romantic hero of the ’80s was by Helen Chudoba of Vidal Sassoon, Toronto.  Waves, curls, height and volume rose above it all. New in 1980.   And influenced by the HighHair styles for women.  For more, click HERE 

Hair: Helen Chudoba, Vidal Sassoon, Toronto, 1980 … Model: Ross Marks … Photo: Deborah Samuel … Concept/Produced by Helen Oppenheim


Memories Vidal Sassoon Days – 1979-1981

Posted by on Feb 5, 2015 in Helen's Blog | 0 comments

Memories Vidal Sassoon Days – 1979-1981

Logo VS News 1979-1981

Memories. New York. This was the logo designed for my press release photo descriptions, credits and notes to press when I was Vidal Sassoon PR and Creative Director for the US Salons from 1979-1981. Cool logo, yes? And News is what I gave the press. If It’s Not New, It’s Not News was my motto!  Hair History is on my website, which includes Vidal Sassoon’s Soft Cubism and HighHair Collections (1979 and 1980) and more … click HairThen here 



Hair History Tommy Yeardye – 1930-2004

Posted by on Nov 29, 2014 in Helen's Blog | 4 comments

Hair History BackFiles – Tommy Yeardye – 1930-2004

Photos: Getty Images,

This is the backfile, the inside scoop, on Tommy Yeardye who was a colorful and controversial character.   A few feathers maybe ruffled but, in the interests of hair history, and with the help of a few well informed sources, see links below, here are the some interesting facts.

Tommy Yeardye (1930-2004) was born in Ireland. Before he became the Managing Director of Vidal Sassoon, he had been a stuntman known as “Muscles” and stunt doubled for Rock Hudson and Victor Mature, worked for Carmen Rollers also Glemby.   He is perhaps best known as a boyfriend of Diana Dors, England’s blonde bombshell Marilyn Monroe, and the scandal when Dors accused him of taking a large sum of her money, which he eventually returned in the presence of police officers. But before, this he was also a “heavy – a minder at one time for Peter Rachman,” landlord in the Notting Hill area of London in the ’50s and early ’60s who became notorious for his exploitation of his tenants, according to Wikipedia. He later married Ann Davis, a Chanel model, his daughter, Tamara Mellon was the co-founder of Jimmy Choo Couture Shoes, Yeardye was chairman of Jimmy Choo until his death. Later, Tamara sued her Mother, charges were dropped, but “maybe a chip of the old block because,” one well-informed source says, ” Yeardye wanted to open a chain of Vidal Sassoon salons in malls or wherever but that was a non-starter. He left, Sassoon sued and Yeardye counter sued. It seems he had copies of files showing financial shenanigans of Vidal Sassoon. They both dropped charges.” I won’t go on, there’s more but …

Daily Telegraph Obituary  (but know there are some errors here, especially about his involvement with Sassoon products)  … You can read more on Diana Dors here  …   Tamara Mellon, now an OBE, and ranked as one of the richest women in the UK, click here 

Photos: Getty Images,


Big News, Big Change for Vidal Sassoon – 2014

Posted by on Nov 3, 2014 in Helen's Blog | 0 comments

 Big News, Big Change for Vidal Sassoon – 2014

Photo: © Randy Taylor,

It really is big news. There’s been a change of direction at Vidal Sassoon. Some of the hair the Vidal Sassoon Academy North America presented recently at the intercoiffure America/Canada Fall Atelier in New York was casual looking, with more texture and  a modern finish, as seen here with this long layered look, captured on the runway. This is the first look I’ve ever seen from Vidal Sassoon that doesn’t have the ’60s all over it!  To the future …   For more Sassoons and more from Intercoiffure, click here:

Hair: Martyn Duff, Vidal Sassoon Academy North America, Sponsored by Wella … Photo: © Randy Taylor for


Thank You’s And Memories – 1978-1985

Posted by on Sep 29, 2014 in Helen's Blog | 0 comments

Thank You's And Memories - 1978-1985

Card Collage by

I just found these thank you cards from various people I worked with from 1978 to 1985. Memories.

Top Left: The Perfecto! Gracias! card came with some earrings from Cartier in 1978.   I had just produced a show for La Coupe in Barcelona, Spain, in front of over 2,0000 people and we were a huge success. Charles Booth was very happy.

Top Right: This card came from John Sahag. For Christmas 1985. It wasn’t alas forever. But the sentiment was beautiful. And it came with a magnum bottle of Dom Pérignon.

Bottom Left: This card came with a huge bouquet of flowers so not his signature.  Vidal Sassoon had just seen my first Collection I had produced in 1979 – Soft Cubism.

Bottom Right: Memo from George Shaw, publicist and philanthropist who worked to help promote everything Vidal Sassoon when I worked there as PR and Creative Director of the Vidal Sassoon Salons USA and Canada.

More to come …


Vidal Sassoon HighHair For Men – 1980

Posted by on Sep 19, 2014 in Helen's Blog | 0 comments

Vidal Sassoon HighHair for Men - 1980

Photo: © Deborah Samuel

This 1980 HighHair for Men photo with hair by Helen Chudoba of Vidal Sassoon in Toronto has been lost for over 30 years.   Deborah Samuel, the photographer, now living in New Mexico, found it, after a search taking months, sent it to Helen in Toronto who sent it to me in NYC.

Inspired by the famous Vidal Sassoon HighHair for Women Collection, the romantic hero is in this photo is Ross Marks whose waves and curls with height and volume rose above it all. For more on this and more HighHair, click here:

Hair: Helen Chudoba, Vidal Sassoon, Toronto, 1980 … Perm: Feary Bina … Model: Ross Marks … Photo: Deborah Samuel … Concept/Produced by Helen Oppenheim