Posted by on Nov 17, 2015 in Helen's Blog | 5 comments

The Monocle Fashion Fad – '60s

Collage by (from Contacts)

“Monocles – or should they be called MODacles?” said Women’s Wear Daily in a ’60s article on “what the young-with-its are starting to favor in Montreal.”   The photos here, which I produced and did PR for, are from contacts but you can get the idea. Walter F. (Wally) Baril, VP of R. F. Baril, a 40 year old Montreal firm with three optician retail stores at the time, felt it was a “logical return to the once popular monocle, formerly worn by fops of a bygone era.”  The monocles came in colored rims –   leather-covered, snakeskin, or fur, or could be a fabric to match a dress. They came boxed in three different colors and with a half a dozen ribbon changes. A favorite was one rimmed in black and white stripes (top right.)  It just takes a little practice to wear a monocle but the fashion impact would be worth it. What fun?  Anyone want to start the fashion fad for the 21st Century?

Hair: Charles Booth, La Coupe, Montreal, ’60s … Model Top Row: Ulla Moreland.


  1. Mar 11, 2021

    Sofia. I do have a few more photos of Ulla Moreland archived on this website. But the Monocle ones you found do show her more. However, you may want to look at her in wig with long eyelashes, in the 60s Album – Photo17 (that’s her in Photo 18 in a black wig, too)
    Photos 5. 6. and 7 are Ulla in (ThisThat / The Mix / The Fashion Group

    Can you tell me anything about Ulla, I left Montreal in 1978 so I lost touch with a lot of people.
    I was very fond of Ulla.

  2. Mar 11, 2021

    Hi! Do you know where I can find more pictures or info about Ulla Moreland? She is a relative of mine.

    • Apr 23, 2021

      Hi Sofia, I just met Ulla, today, for the first time, I was looking for her photos and just found those, there are not too many for her online.

      • Apr 26, 2021

        Sana. Did you actually meet Ulla today, in April 2021, in real life?

  3. Mar 11, 2021

    Hi! Do you know where I can find more pictures of Ulla Moreland? She is a relative of mine.

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